A website should not be treated as finished at launch. Check essential details at least quarterly: services, contact information, business hours, staff, service areas, offers, and links. Update immediately when something customers rely on changes.
Add fresh proof as work is completed. A new project example, testimonial, frequently asked question, or helpful article can keep the site aligned with the business you are building now. Small updates are easier and more useful than waiting for a full redesign.
Make website review part of the business routine. The people who answer calls and serve customers will often know first when the site needs clearer wording or a better path to information.
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